[quote=deadzone]
You are the one that sounds like a jackass, you can’t even make a logical response to my point. I said nothing about IPA (although I do think it sucks), the point is there are dozens if not hundreds of brewers brewing the same beer. What makes Ballast Point stand out from all the others? You can’t answer that and I’ll be you couldn’t tell in a blind taste test.
Let me repeat, this is a niche market, not going to sustain hundreds of brewers. And very expensive. Not a winning recipe for mass sales.[/quote]
From the article
[quote]
Those India pale ales have propelled the brewery’s growth. In 2014, Ballast Point sold 122,890 barrels of beer, up from 37,161 in 2012, according to the SEC filing. Annual revenue totaled $48.9 million last year, compared with $14 million in 2012. Those numbers make Ballast Point one of the fastest growing breweries in California and possibly the nation, said Tom McCormick, executive director of the California Craft Brewers Assn.[/quote]
300+% growth over the previous 2 years says that they’re doing something right. There’s 1.63 billion barrels of beer produced each year worldwide. Even if Ballast could only get to 0.1% of the worldwide beer market that’s more than 10x from where they currently are.
I do agree with the what makes them so special but the same could be said for most product lines and companies. I don’t understand why people spend so much more on Apple products because there’s hundreds of phones or computers that can do the same things for less but people do. Marketing hype is real.
That said I expect the IPO ramp to make the company tremendously overvalued. Basically it will be priced like they already achieved the 10x growth from where they are, which I think might be possible over the next 5-10 years.
I do agree that there’s probably a craft beer bubble in San Diego right now and some of them are going to die out but I think craft beer is here to stay.
As for a German style beer these craft breweries make them. A fresh Liter of Hofbreau or Spaten in Muchen I’ll take that all day but a Hofbrau in a bottle that was in storage for 3 months and shipped 5000+ miles, I’ll take a Fresh Ballast Point Pescadero please
