Despite the public’s strong preference for the two-earner/shared homemaker marriage, the public hasn’t fully abandoned the idea that men and women play different roles in a marriage. Indeed, when it comes to evaluating the earning power of future mates, the public still has one standard for prospective husbands and a different one for future wives.
Asked how important it is for a man to be able to support a family financially if he wants to get married, fully 67% of the public say it is “very important.” But when the same question is asked about a woman, just 33% say it is very important.