The phones, tablets and phablets markets have been commoditized. Apple will need to come out with a new game-changer to maintain growth and products appeals. Changing the form factors and expanding the internal storage size – which is essentially what it’s been doing – is not going to be enough. It’ll be interesting to see how these market leaders (apple, samsung and the likes) are going to be affected once the market is flooded with these inexpensive white-box tablets and smartphones.