Read on, my friend. Later in the article you will find the following paragraph:

“The goal is to change the perception of the company — for now, the company has no plans to reduce the commission rebates it offers to buyers. Although ZipRealty advertises itself as willing to offer commission discounts to sellers, those discounts are negotiated on a case-by-case basis.”

Again, as I mentioned in my earlier post – the article indicates that the goal is to change the perception of the company. They have announced no plans to change their actual business model.

I think the more interesting data is that Redfin has not gone public and has not received any financing since 2007. That either means that they (a) aren’t successful enough to attract additional financing, or (b) they don’t need it.