I don’t see anything in the article saying that they are moving away from the discount model. They are planning on reducing the emphasis on discounting as a PR move, but that’s all that I see in the text of the article. Plus, when there is a new business model, only the best start ups succeed. Failure of at least a few is assumed (i.e. Beta Max vs. VCR). I’m not convinced discount brokers are the wave of the future, but I don’t think one business contraction proves a failure of the basic strategy.
