If you’re unemployed, what are you going to use to find a job? You’re probably checking your Gmail account while searching potential employers on Google. Then you’re using Google Maps to get directions to your interviews.

If your family of four has come upon tough times, are you going to spend $50+ to take the kids to a movie or $20 to buy the DVD — or are you going to sign up to Netflix (up 257% from a year ago) for $8/month and get unlimited movies?

This is an oversimplification, sure. But there’s plenty of money to be made when times are tough.