[quote=deadzone]What is the differnece between invoice and dealer cost? (I’m looking for a definition.) Obviously dealer cost must be less because it is not uncommon for dealers to sell at invoice.

I always assumed that anything they made above invoice was fudge factor for the comissioned salespeople. That is why it is important to set up an appt with Internet sales so you don’t have to deal with a commissioned sales goon. If you are smart enough to know you can get the car at or near invoice, then it is just a big waste of time dealing with the commisioned sales goon cause at invoice he can’t make any commission.

Of course it is obvious that dealers make a lot of money scamming all of the unnecessary after market crap (i.e. lojack, extended warrantee, ..) so maybe they are willing to sell a car with little or no profit if they assume they can sell you other crap.[/quote]

It’s no joke, there are no gotcha. BMW’s I believe have a 3% holdback allowance, so they can still make 3% of the MSRP even if they sell a car at invoice. I think though typically, BMW’s were in demand that dealers didn’t need to wheel and deal to do this, since they could find buyers. In SD, apparently this is still the case. I guess not so in L.A. I’m a little surprised about the Audi’s though. Because my understanding was there are no holdback allowances from audi.