Allan, “high tens of millions?” how wrong you are:

NCAA signs new 14-year TV deal for DI men’s basketball
CBS and Turner join forces to pay $10.8 billion for tournament rights fee

That’s for Basketball

Here’s some numbers for 2008:
Total Revenue (all sports)

Big Ten (280,628,952)
Southeastern (272,116,806)
Big XII (139,306,532)
ACC (126,608,527)
Pac Ten (103,053,427)
Big East (93,149,910)
Mountain West (48,022,000)
CUSA (36,081,537)

back on topic, Laker haters, goes to show you how many non-natives their are, Go Lakers!