I pretty much limit myself to lisitngs in North County not just my submarket. I wont go to East County, South Bay or Temecula but I would go to RB (used to live there and know it very well), San Marcos, Vista, Oceanside etc.

Dealing with the mess that other agents create can be challenging. I press my clients to focus on what is selling and what prices are being paid in the market today not what others listings are priced at. I explain that I dont know everything and that some people get lucky though it is increasingly rare. I’m ask them whether they want to sellers or gamblers?

I dont think it is doing one thing right that makes a difference be it price, marketing or anything else. It’s easy for limited service guys to discount the value of marketing but the truth is we never know what will work and what will be the cause of a sale. In a market like this, I think it requires doing EVERYTHING right out of the gate to give yourself the best opportunity to succeed. The amount of money our clients pay us whether its 1%, 3% or anyhting in between is HUGE and they deserve the best.