Your point is well taken and I would absolutely agree with you about pricing it right, AND pricing it right at the right time. Many times my biggest obstacle is the other agents who my potential clients have already had listing appointments with. In just about every case these people tell me I am to pessimistic and that they wonder why my suggested pricing is less then these others. This happened the other day at the Crest at Del Mar listing I was at a few days ago. I routinely tell them I will list at the higher price that they (the client) wants to sell at. However I also tell them that this is well above my recommendation. Anyways I did only think that you took listings in your submarket, as I thought I had read that in other posts, my bad. So yes I would absolutely agree that it is more pricing then anything else. In fact the less desireable the sub market the MORE pricing becomes the dominant factor. I don’t have hard statistics on how many sales are due to marketing such as newspaper ads and such. Seems like we have had this chat before eh?