I doubt the issue would be with the builder. I’m sure it has to do more with the individual sales rep. Personally, I don’t think it’s a smart move because it’s not like new homes are really moving. Perhaps the sales rep is still caught up in the idea that buyers are lining up left and right and still feel they can treat people that way.

In more recent times, when my wife and I walked into new developments I tend to feel that the sales reps are nicer to us because we are minorities (asian).

My wife and I occasionally walk into some of the new communities in Carmel Valley (Saratoga, Derby Hills, Carriage Run). The sales reps seems to jump to us and ask if we need anything, show us floor plans, take us on tours, even though we say we’re just browsing and not seriously considering switching homes at this point. I would think the sales reps wouldn’t want to waste time on people like us, especially when there are other people there that look like they’re more serious. (We usually show up looking like we just woke up from bed, wearing sweats and t-shirts.)
One time in another community, I had an eerie feeling that a rep just kinda followed us around a bit for no reason whatsoever.

My wife thinks it’s because we’re asian. I don’t know. Any others had similar experiences?