Ipayone wasnt too early or too late. There have been many iterations of the same concept and will be many more. Some level of discounting is possible but the bottom line is that there isnt as much money to be made in RE brokerage as you think. You can leverage all the technology in the world but you will never replace all the hand holding, negotiating through difficult personalities, investigating issues with properties and much more. It’s an expensive business because every deal is essentially a custom product rather than an assembly line industry.