PS will notice that there’s money to be made from ads and links (as opposed to subscriptions), but first she needs to generate traffic. Traffic can be gained by providing lots of free content and promoting lively discussions. She did a great job fostering dialogue (and arguments!) on this site, hopefully she or someone else can achieve the same for her website.

Ben Jones spends hours gathering info, quotes, and links to articles, which he then posts online for free. His readers then engage in lively discussions. People stop by to read the news, then stay for the forum postings. I’m sure that’s a lot of visitors, some of whom click on the ads, while others make direct donations. So, the lesson here is that we need to create traffic (the horse) before revenue (the cart) comes in.

Unfortunately, the RE bubble web market may be saturated at this late time in the game. But the same thing was said of the PC market when Mike Dell started, and he’s a billionaire now.