[quote=barnaby33]Consumers will just switch to cheaper alternatives. Unless Inbev can convince Coors and SAB/Miller to do the same.
Josh[/quote]

Microbrews all the way. Go buy a keg (of anything), its cheaper. First purchase in the new home – kegerator. Second purchase in the new home, Keg. Have to have a keg to get all that work done. Lightning Brewery Thunderwiezen is a prime candidate.