[quote=ibjames][quote=LAAFTERHOURS][quote=barnaby33]Consumers will just switch to cheaper alternatives. Unless Inbev can convince Coors and SAB/Miller to do the same.
Josh[/quote]

Microbrews all the way. Go buy a keg (of anything), its cheaper. First purchase in the new home – kegerator. Second purchase in the new home, Keg. Have to have a keg to get all that work done. Lightning Brewery Thunderwiezen is a prime candidate.[/quote]
how long is the beer good for?[/quote]

With CO2 hooked up – weeks to months. With your average college tap, maybe a few days.

Kegerator with a C02 Tank – Pays for itself after a few kegs.