I saw an ad in the WS Journal today that caught my attention. It was a huge financial ad for Lutheran Thrivant Financial for Lutherans or something like that. What caught my eye was the name. They actually appeared to be excluding non-Lutherans by using the phrase ‘for Lutherans.’ I’m curious if that was their intention, and perhaps they only take Lutheran clients? If they are open to anyone I found this to be very bad marketing!