PerryChase is right on the money. A trend that drives me crazy in politician speak is the “let me introduce you to the Smith family” or “let me tell you about the Rodriguez family…”
Everything is reduced to anecdotes. But there’s a reason they all do it. It works.
Stories sell. People can relate to a family losing their home and $50k in the process because some realtor convinced them they could always take out a HELOC when prices go up. They don’t relate to DOM and price/income ratios.
