When I was taking my real estate classes in 2001 this was something that Prudential was just starting and they were calling it VRM or Value Range Marketing.. Kinda makes me sick to stomach thinking about it, but wait – almost anything about real estate agents does!

I think it’s designed to attract as much interest as possible..

I used to be suspicoius that it was used to manipulate price.. like say you end up buying half way between the value range of 250-300 or 275k.. you might feel like you got a deal given its lower than the top, but you were really just ripped off and paid 25k over market.

I’m sure some of the realtors here will chime in..