I think it’s a super idea to have reviews a la Amazon.com.
Zip Realty should keep a database on the homes in perpetuity so history of the homes can been seen by everyone.

I don’t read the marketing either… but certain buyers might like to read about the neighborhood, the neighbor from hell, the teenager who plays loud music, the flipper who lost his shirt, etc… The more information, the better.

I’m also a glass-half-empty kind of person but I believe that people make better decisions with more data, not less.