SD ,
We pretty much are in agreement then on most areas. However, we both know that it is impossible to quantify with hard data how much extra value those marketing tools provide. To the client whose property it makes a difference on its well worth it, to others it isnt. We just dont know.

We all know it’s getting harder and harder to sell. Last week, I saw 3 deals get put together between agents in my office before hitting the MLS. Those clients would all attest to the value provided by their agents. Two years ago all you needed was a cardboard sign in the lawn to sell and you probably couldnt even drive the stake in the ground before a few offers rolled in. I think we all agree that adddional marketing makes a difference, the question is how much? When you are carrying a dozen listings for 6 months that arent selling and your clients ask what are doing to get their property sold, you need to tell them something and have shown them something otherwise you are an overpriced Jeff Karchin service.

Also, when prices were rising the buyers of your listings didnt complain when an undisclosed roof leak reared its ugly head in the first winter rain because they had already made $50K in appreciation. When they are losing money due to falling values, they will look to sue everyone particularly the listing agent. I hope it’s not you or me for that matter, but at least I have a strong team behind me to stand in defense.