Some technology things keep getting cheaper, some don’t.
I was just shopping for a DSLR last weekend. It’s almost impossible to find an entry-level DSLR for less than $500. Flat out impossible in brick-and-mortar stores. Some stores had display models of Canon XTi for 400-420 + tax. I’m cheap, but I’m not THAT cheap.
In the end I chose to ignore Amazon ratings and ordered a Canon XS for 480 + free shipping. (Before $120 live.com cashback which I may or may not receive)