"I can say that the second model [code name: White Star, scheduled for 2008] will be a sporty four door family car at roughly half the $89k price point of the Tesla Roadster and the third model will be even more affordable […] all free cash flow is plowed back into R&D to drive down the costs and bring the follow on products to market as fast as possible. When someone buys the Tesla Roadster sports car, they are actually helping pay for development of the low cost family car."
Slightly OT on an OT. Another reason why you don't tax the hell out of the rich.