First off, the area you’re referring to is not Sorrento Valley. It’s actually Mira Mesa. It’s the commercial side of Mira Mesa. Go here to read up on Mira Mesa trying to reclaim the name of the area. The reason why I brought that up is because this area (East of the 805) is being controlled by Mira Mesa Community Planning Group. Also building permits have to go through them first. You can go here to read their past meeting minutes to see what is being built.

If you read their past minutes and docs, you’ll see QCOM is currently expanding both out and up in Mira Mesa. Their build Q got approved to be renovated. They’re adding a few more stories to that building. Also, the old 7-up building on the corner of Morehouse and Lusk was bought up by QCOM. They’re in the process of getting permits to build 2 high rises on that lot. They originally wanted to build 2 15-20 stories buildings (I don’t remember exactly), but due to Miramar, they have to lower that down to something like 10-15 stories instead. They’re also consolidating in Mira Mesa. They currently have buildings in both Sorrento Valley (West of the 805) and Mira Mesa (East of the 805), but they’re consolidating around their main campus, which is on Morehouse. So, in the foreseeable future, I don’t expect them to move anywhere near the 15 corridor. At least not until they take up the entire Mira Mesa.

QCOM is not the only company in Mira Mesa. There are companies like Gen-Probe, Motorola, SDCCU, Sharps urgent care, and Scripps’ new $185M Proton Therapy Center (linky). Keep in mind that MM’s commercial area cover all the areas between Miramar to the South, Penasquitos Canyon to the North, 805 to the West and 15 to the East. That entire area is being controlled by Mira Mesa Community Planning Group. If you look at the map, you’ll see that’s a HUGE area with a lot of businesses of all different shape and sizes (but obviously, QCOM is the biggest). The there are the new Stone Creek Master plan community w/in Mira Mesa. They’re planning commercial buildings there too.

When comparing Mira Mesa to Rancho Bernardo, I think infrastructure wise, Mira Mesa is much more well positioned to get more large corporation in the long term. I term of space, Mira Mesa is much bigger than Rancho Bernardo. In term of transportation, MM has more freeways leading to it (5/805/56) vs just the 15 for RB. I the longer term, SD is talking about extend the train up from DT through UTC and through Mira Mesa.

[quote=AN][quote=ocrenter]There is a separate identity with serrento valley and I doubt MM will be successful in “reclaiming” it so to speak.[/quote]
I think the separate identity is only important and applicable to some resident. I know a couple of people who live off Sorrento Valley Blvd. and they told me they live in Mira Mesa. I was surprised at the time, but now I understand. The miss identification started when they open a new police station over in that area. The City then put Sorrento Valley name on the official map. But now, MM have gotten agreement from both the Police dept. and the City to change all the naming back to Mira Mesa. Also, there’s a very small amount of resident on the 92121 side of Mira Mesa, so I don’t see too big of an objection.

Mira Mesa have banners on Mira Mesa Blvd. from the 805 to the 15 on the light post and there’s a big sign saying Welcome to Mira Mesa on MM Blvd. on both the 805 and 15 side. So, I don’t think there’s any identity of Sorrento Valley that’s visible.[/quote]

No worries. Change the name from sorrento valley to torrey valley, and boom… Get access to carmel valley school district… Instant real estate appreciation!.

kinda like torrey hills.

http://en.wikipedia.org/wiki/Torrey_Hills,_San_Diego

just kidding. sort of

[quote=ocrenter]I see, residents of “Sorrento Hills” were too snooty for the Sorrento Valley pet cementary![/quote]

Yup… Hey, it worked, didn’t it.

[quote=AN][quote=ocrenter]There is a separate identity with serrento valley and I doubt MM will be successful in “reclaiming” it so to speak.[/quote]
I think the separate identity is only important and applicable to some resident. I know a couple of people who live off Sorrento Valley Blvd. and they told me they live in Mira Mesa. I was surprised at the time, but now I understand. The miss identification started when they open a new police station over in that area. The City then put Sorrento Valley name on the official map. But now, MM have gotten agreement from both the Police dept. and the City to change all the naming back to Mira Mesa. Also, there’s a very small amount of resident on the 92121 side of Mira Mesa, so I don’t see too big of an objection.

Mira Mesa have banners on Mira Mesa Blvd. from the 805 to the 15 on the light post and there’s a big sign saying Welcome to Mira Mesa on MM Blvd. on both the 805 and 15 side. So, I don’t think there’s any identity of Sorrento Valley that’s visible.[/quote]

Although when these people put their houses up for sale, will they say Sorrento Valley or MM?

A couple of thoughts on this thread…

I think the general consensus I see is that people consider 92121 to be Sorrento Valley, and 92126 to be Mira Mesa… Not sure if that’s accurate – but it’s how I see most people apply the labels.

Note – I work in 92121.

Q-com won’t move to RB. The Jacobs family all live in La Jolla. RB is too far. This is just a guess… but I suspect it’s true.

It’s interesting how people get about neighborhood names. Growing up – University City (UC) was the area south of Rose Canyon, north of Clairemont (and the 52 when it was built.) It was developed in the 60’s. UTC didn’t really happen till later,. University Town Center (UTC) was the north part of the golden triangle – developed in the 70’s. Mostly condos and denser development. Now real estate listings seem to be settling on UTC for the whole area. That sticks in my craw… but I can’t do anything about it. Maybe I should change my handle to UTCGal.

Speaking of which…
QC leases more offices in the MM/Sorento area for 5 years.

http://finance.yahoo.com/news/kilroy-realty-leases-qualcomm-154526151.html