Home › Forums › Financial Markets/Economics › Ballast Point going public
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October 21, 2015 at 11:15 AM #21739October 21, 2015 at 11:42 AM #790545HatfieldParticipant
I look forward to their shareholder meetings.
October 21, 2015 at 12:20 PM #790546AnonymousGuestI look forward to shorting their stock in the future. We talk about the housing bubble, there is a big time bubble in craft beer market. Very crowded space. In the supermarket they charge more for some of these local craft beer than imported German beer. This market will implode.
October 21, 2015 at 1:02 PM #790548FlyerInHiGuestdeadzone, short at you own risk.
what about Boston Beer company?I don’t drink and wouldn’t know anything about beer taste and quality. But I think there’s a trend to non big-food brands in the US. There is consolidation with the merger of AB Inbev and SAB Miller. And, of course, the food and beverage conglomerates still have a lot of growth overseas with the middle-class in emerging markets.
But younger US consumers no longer view consuming big corporate brands as normal as opposed to their parents who were loyal to big brands.
October 21, 2015 at 1:05 PM #790549AnonymousGuestLike I said, there are too many craft beers and they cost too much. That is not a recipe for long term success. What is so unique about Ballast Point that would make me want to over-pay for their beer as compared to hundreds of other beers on the market.
October 21, 2015 at 1:15 PM #790551plmParticipantCraft beer may be a bubble but Sculpin is extremely popular and I can find it at quite a few restaurants now. And the last two places I tried to order it but they ran out. Shorting a stock on a place that can’t keep up with demand sounds like a bad idea to me.
October 21, 2015 at 2:06 PM #790552no_such_realityParticipant[quote=plm]Craft beer may be a bubble but Sculpin is extremely popular and I can find it at quite a few restaurants now. And the last two places I tried to order it but they ran out. Shorting a stock on a place that can’t keep up with demand sounds like a bad idea to me.[/quote]
Trendy may be bad for long term health. They’ve been in business 19 years and I’ll wish them luck while reminding them with an IPO, you now are public and get to play by a whole new set of rules compared to your private company.
October 21, 2015 at 2:32 PM #790553AnonymousGuestWhy is it so popular? Trust me there is nothing unique about these beers, brewing techniques have not suddenly evolved all of a sudden. Beer sales are all about marketing, that is why the big boys always win in the end.
Best case scenario for these craft breweries is they got bought out by big fish before the industry loses its popularity.
October 21, 2015 at 2:37 PM #790554barnaby33ParticipantWell Deadzone, so far they’ve remained popular because they make a good product and they’ve maintained quality control even with their meteoric growth. So short away. Craft beer fills a hole in peoples desires to a)get drunk b)experience something “authentic” c)enjoy a local product.
Me I’ll just lament that quality will decline. It almost always does as public companies are driven by the aforementioned different set of rules.
Josh
October 21, 2015 at 3:05 PM #790555AnonymousGuest[quote=barnaby33]Well Deadzone, so far they’ve remained popular because they make a good product and they’ve maintained quality control even with their meteoric growth. So short away. Craft beer fills a hole in peoples desires to a)get drunk b)experience something “authentic” c)enjoy a local product.
Me I’ll just lament that quality will decline. It almost always does as public companies are driven by the aforementioned different set of rules.
Josh[/quote]
What evidence do you have that their quality control is better than the next guys? In a blind taste test how many people could differentiate their product from an identical style beer from a competitor?
Also, why should I give a crap if it local? On the contrary, I am offended when I see six packs of “local” beer for $10 at the store when I can get premium German beer for same or less price. How does that make sense? In theory, the benefit of local should be that it costs less.
October 21, 2015 at 3:33 PM #790558FlyerInHiGuestSan Diego is a great place for microbrews. I have a friend invested in one and I wish him much success.
As a non-drinker, I think that the big brands probably have better equipment and quality control, supply chain, etc..
The local/micro thing is aspirational. Touchy feely thing that people are willing to pay extra for. I don’t see that ending soon.
October 21, 2015 at 3:53 PM #790559AnonymousGuest[quote=FlyerInHi]San Diego is a great place for microbrews. I have a friend invested in one and I wish him much success.
As a non-drinker, I think that the big brands probably have better equipment and quality control, supply chain, etc..
The local/micro thing is aspirational. Touchy feely thing that people are willing to pay extra for. I don’t see that ending soon.[/quote]
It’s a niche market, there will always be some level of interest in craft brew. Point is the market is WAY too crowded and it is not sustainable.
October 21, 2015 at 6:43 PM #790563HatfieldParticipant[quote=deadzone]Why is it so popular? Trust me there is nothing unique about these beers[/quote]
Not only is this comically incorrect, prefacing it with “trust me” just makes you sound like a jackass. In fact, San Diego is pretty much universally recognized as the birthplace of the West Coast IPA. You can state that it’s a style you don’t care for, but to claim there’s nothing unique about craft brews in general, and San Diego ones in particular, is just plain ludicrous.
Let me ask – do you smoke? Because it seems your taste buds are not working.
October 21, 2015 at 6:48 PM #790567HatfieldParticipantAs for the cost of beer, I’ll leave you with two links.
The first link is to every German beer that BevMo sells. You will see that there are a great many beers that sell for more than $10 a sixer, and a few that cost five bucks a pint. http://www.bevmo.com/beer-cider/imported-beers/shopby/germany.html
The second link is a cost breakdown for a typical US craft beer: http://www.huffingtonpost.com/2014/09/12/craft-beer-expensive-cost_n_5670015.html
Prost!
Dave
October 21, 2015 at 7:00 PM #790565scaredyclassicParticipanti resisted the craft beer bandwagon for a long time (wine an dcocktails)…but i gave in. im drinking some right now. i prefer MOTHER EARTH, made in vista i like the name.kinda feminist. expensive but i would say worth it. this stuff makes my life 12% better.
however right now i am drinking GREENFLASH jibe session ipa.
question; is PLINY THE ELDER as difficult to get in SD as it is in temecula? it is ALWAYS a quick sell out. i almost never see it in stock.
strangely its the beer pictured in the huffingtonpost link above.
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