yeah they won’t make as much off of you, but for every savvy buyer, there’s probably a 100 that pay 2-5k too much. the internet sales guy typically gets paid a flat rate for the car he sells. the finance guys get paid on financing the car. so overall a dealer does want to max their numbers. but i know people who’ve paid cash for cars with no trade in and gotten pretty good deals, i think its about volume for some dealers and they simply need to move cars to get paid the holdback and to clear room for 2012 cars.