Thrivent is a non-profit fraternal organization with about US$70bn in assets under management — not BofA, but not small potatoes, either. As a non-profit it can legally extend benefits to the groups it was founded to help. This is no different from a parochial school offering parishioners a break on tuition, or unions offering members’ kids scholarships. Nothing illegal about it…as long as it retains its non-profit status. They are BIG in the midwest…not much of a presence out here. DH