The PE ratio is 35. I wouldn’t touch that with a 10 foot pole
Recently I checked into all publicly traded pawn shops. They were trading at PEs of 20-35. So I dismissed my ideas.
You also need to look at the alpha and beta of your stock. The stock market is going down. Are you willing to take a chance that the stock you picked is going to move inverse to the market as a whole?
I bought COP today. Check that one out. It was recommended as the “best buy of all the major oils today” by Zeal. It was recommended yesterday by Barry Ritholtz (The Big Picture). Warren Buffett just bought $1billion in it. COP is trading at 6.4x earnings.