[quote=spdrun]Large amounts of a given ethnic group don’t necessarily make a global market. I think the key is actually a MIXTURE of ethnic groups and international name recognition. The coastal and/or expensive parts of LA County have that. But ask the average person on the street in Bangkok or Berlin about Ontario or Riverside (I know, not LA County 🙂 ) and you’ll hear “River-what” or “that’s a lake in Canada…”[/quote]
Not sure how much time you’ve spent in L.A., but it is an international melting pot. That’s why my mom and all of her immigrant friends moved there, and that was back in the 40s and 50s. I grew up in L.A. and still go there on a regular basis, and it’s probably just second to NY as far as a “globalized market” is concerned. Americans of north/western European decent are the minority up there, now.
Keep in mind that the “white” category includes people from the Middle East and the Caucasus region, and there are very large Armenian, Persian and Israeli communities up there, among others. It’s more culturally diverse than the numbers seem to indicate.
————-
Aggregate diversity patterns mask striking contrasts among specific communities. Compare the
top 25 and bottom 25 metropolitan areas based on their
magnitudes of racial-ethnic diversity in 2010. California dominates: two Bay Area metropolises—Vallejo-Fairfield (
E
= 89.3) and San Francisco-
Oakland-Fremont (85.3)—head the top 25 list (left half
of Table 3), followed by eight other California
metro areas. The traditional immigrant gateways
(Los Angeles-Long Beach-Santa Ana, New York-
Northern New Jersey-Long Island, Miami-Ft. La
uderdale-Pompano Beach, and Chicago-Naperville-
Joliet) make the top 25, but so do newer destina
tions (e.g., Washington DC-Alexandria-Arlington, Las
Vegas-Paradise, Atlanta-Sandy Springs-Marietta). Metro
areas in the top 25 tend to be large and heavily
concentrated in the West and South. All have
E
scores above 70.
