Some of it is brand loyalty, some things stick with people. I have six female family members and four of them drive Honda odysseys, not because they want to impress anyone but because it isn’t their first Honda, some of them have had more than 3 hondas over the past 20 years and have never been dissapointed. They are fearful of hyundai’s because years ago they were crap, it will take a while for it to settle in and for some people that are older it never will. I think that new flagship hyundai sedan (cant remember the name) is cool, but once someone breaks 50, they like to go with what they know and trust, which explains why buick can still sell cars to the elderly. My mother has driven a honda since the 1980’s, I’m not sure she will ever change brands, no matter what the facts are.
