[quote=outtamojo]So the BBB has the Moody’s business model, gosh I never knew that thanks.[/quote]
From their “About us” page:
Better Business Bureaus are private non-profit organizations financed almost exclusively by accredited business dues—dues paid by businesses and professional firms in local communities.
… snip Our mission is to advance marketplace integrity through business self-regulation, assist in resolving disputes, and correct abuses to serve the best interests of the consuming public and business. http://sandiego.bbb.org/about-us/what-we-do/
And from the FAQ: Does BBB Accreditation mean something different from BBB membership?
No. The two are synonyms. From BBB inception, businesses that apply to the BBB have undergone a detailed review process and committed to abide by a set of ethical standards for marketplace conduct.
Further reading shows that the review process involves asking the business under review to answer some questions. Not a very vigorous or impartial review, IMO. And if the business is not a dues paying member, the BBB won’t even take the complaint.
Yep – it does have the same business model as Moody’s or S&P rating agencies.