KBH might not be a good comparison, but MTH is. Just looking at the data, I would rather buy MTH than CHB.
MTH
Revenue (ttm): 3.56B
Qtrly Revenue Growth (yoy): 39.90%
Gross Profit (ttm): 706.99M
Profit/Rev = 19.86%
CHB
Revenue (ttm): 1.43B
Qtrly Revenue Growth (yoy): 16.90%
Gross Profit (ttm): 216.84M
Profit/Rev = 15.26%
MTH is a small but traditional builder. So that shows CHB is in the middle of the pack I think.