In San Diego, every year since Dataquick started tracking sales, sales dropped in the fall but then jumped from November to December, anywhere from 8% to 30%. Then they fall off again, with January the lowest sales of the year.
I did not check if this is a national trend, but if the same thing happens in Wash DC as in San Diego, the uptick in December sales means offers made in late october – November, the period they are talking about. So this is probably just seasonal patterns, nothing more.
can anyone explain why sales reverse their fall/winter slump for just that one month, every single year?
