I went there last weekend to inquire about this. The price already include the “$30k” in upgrades. I put $30k in quotation because it doesn’t seems like 1/2 of the feature is upgrades and I don’t think it adds up to $30k unless you count crazy mark ups. Anyways, the price ($459k) is only for plan one. According to their website, plan 1 is the 2nd most expensive plan, but in reality, the plan 3 we like are selling @ full price ($532k). So this add to me is just bait and switch.