I tried to lowball the CTX $40.00 Aug puts when the stock traded at $44 plus last Thurs. I wanted to pay .70, but the darn thing stayed around .80 and I didn’t budge. *POOF* 200%+ gain in 4 trading days gone.
Never let $10 a contract stand between you and a good bet. Greed kills.
Hope no one shorted the ultimate consumer-is-dead play, namely, Amazon. That would sting a bit.