I think the real reason they are doing it is they are trying to break into the truck market. They need their employees to understand how Midwesterners think about trucks, so that’s where they are moving. Didn’t hurt that their truck factory is also in Texas.
While the coasts, especially the west coast, set the pace for the car market, the Midwest sets the pace for the truck market.
Then have Perry through boatloads of cash at them and the decision was pretty straight-forward. As Jalopnik points out, pity the poor LGTB staff members who are now being asked to move to a pretty darn intolerant state.
I don’t blame Perry, I don’t blame Toyota. I say good riddance because, as has come out time and time again on here, I like pretty much like all car companies except the big T which I loathe. Funny too cuz in my teen years I had a Toyota poster on my wall. Action by action, year by year, my opinion changed.
(my prediction: they will continue to find it exceedingly difficult to get Midwesterners to buy their product, especially trucks. Even today most Midwesterners buy American cars. Use Google Street View and see for yourself)