I think the idea that there is ever a tipping point for anything is absolute nonsense. While it has sex appeal and sells books, it a bunch of silliness.
Consumers exist in their own little worlds and act individually. The thought of herding cats comes to mind. Changes occurs over time gradually in the world of consumers.
Several years ago I was involved in the acquisition of a very large retail entity (over 5000 units) by one of the strongest brands in the world. They believed that with rebranding and their marketing muscle they could increase throughput by factors of “X”. My constant harping on them that change would be incremental and take many years fell upon deaf ears. From what I have heard after several years they still havent achieved their first year projections.
Perhaps the author of this thread is consuming something illicit with their morning coffee which led them to feel a palpable change?
