I lived in West Texas for 8 years, and both the wife and I graduated from colleges in Abilene.
I miss the beef, and BBQ, but that’s about it. We were more than ready to get out there. I can’t imagine Amarillo being much better. OTOH, while I was living there I enjoyed myself. It’s just that when moved to Dallas, and later back to Cleveland (warren, really) Ohio, I looked at the time in West Texas as OK, but nothing I wanted to go back to. The bigger cities just have more to offer in what I am interested in which is primarily pro-sports.