I don’t think they care much about anyone already moved in but lowering advertised prices kills the pipeline deals (people with deposits down, yet haven’t closed escrow). One builder I visited has all but done away with posting prices, all deals are done in private, they don’t give you a price sheet and they are “accepting offers.” Even the salesman stops talking numbers when people walk in the office, like it’s a drug deal going down. At first it looked shady, worse than buying a car but now I get it. Anyone who has a deposit down doesn’t see what their future neighbors are paying, they don’t see the price reduction and they don’t pull out or demand the same discount. Even if I don’t buy there i am going to crash the first few block parties just to see if any fights break out.