Who is “we” and “us” and “they” in your text above?
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“They” are the people who need help changing their culture (if they want to change it). “We” are the people who can help them. Mostly the government, but also anyone else willing to help.
Saying, “you need to change your culture if you want to improve your financial situation” is obviously a highly-charged situation. And I don’t think the political will to say such a think will exist in the foreseeable future.