Groupon is issuing 5.5% of their companies estimated value in stock. Let’s say they later sell 4.5% when they need more money. Ok now let’s go down the road a little further say a few years, they still are not making money they have now issued 100% of their stock for sale can they go on issuing more stock? Total number of stock shares times their value equals market cap I think (somebody correct me if I’m wrong please,seriously).