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Definitely scary.
My wife has been involved in a few “horror” film projects, and they have proven to be some of the most lucrative of her producing career.
The ROI on those type of films beats just about every other genre, including the huge blockbusters, which are far more expensive to produce.
For example, “Paranormal Activity” had an ROI of 540,000,000%. Interesting how that genre taps so deeply into the human psyche.
