Dan: Yeah, I think “As you peer into the abyss, so the abyss peers back into you” is a really catchy slogan for a Realtor. Nothing like mixing nihilism with commerce.
Perhaps you could throw some Robespierre in there as well. A little Madame Guillotine for the more reticent buyers? “Pour encourager les autres” as we used to say in the counterinsurgency business.
