Carlsbad dude,
Why are you defending the insurance industry so much? You aren’t an insurance agent are you?
Selling “peace of mind” is great, but only if you can deliver.
The Bloomberg article was not mentioning some second rate, 3rd tier insurance companies, but big industry heavyweights with sizable market share, Allstate, State farm, etc. They are systematically trying to minimize payouts. They are using every technique to achieve this goal. This happened with the Cedar fires, Katrina and now it will happen with the great 2007 San Diego fires.
You are either an insurance indusry hack or very naive.