Can’t Ballast point have an option agreement with a big brand already? I don’t do
business on this level but is that common? Or not?
I would lean toward the side of limited market potential. The craft beer thing seems to have a lot of “my local beer is better cooler than your local beer” . These micro breweries and beer houses are everywhere , why is someone in Seattle ,or some other large population center , in the U.S. or abroad going to pick a San Diego beer to be their standard? Why will it become a standard when a lot of people see that the fun in craft beers is trying a large variety of them, the latest, the limited, or because it has a cool sticker on the bottle?
I don’t really know , but these seem to be natural questions.
