Brian have you lived outside of S. California for a significant portion of time.
There is no comparison between a place like Boise and San Diego in terms of image consciousness. Sure people from Idaho have a loosely followed dress code like SD. But the money and thought and care that goes into peoples facades in S. California is far greater than any other place I have lived…Minneapolis, Boise, Denver, San Luis Obispo…
The Bay, Santa Cruz, and Portland from what I have seen can be as superficial, but just in different ways.