a 10k markup on a 5k watch doesn’t sound particularly bad, when you figure in rent and im sure high insurance, employees, and the relatively large amount of money you have tied up in inventory. Also, the jewelery tore doesn’t threaten to bring down the economy if one of the watches stops working or require us all to bail them out. s yeah, maybe banks ought to be regulated. also they’re a hell of a lot more profitable than a 200% markup on a hard-to-sell item.