This is a classic example of a periodical publishing a press release straight from the source. Look at the note at the bottom of the article that says the author “is with Scribe Communications.” Scribe Communications is a PR firm! This type of lazy, non-journalistic behavior by the media is exactly why PR firms and their customers even bother to write these releases. All it takes is a one indolent editor who decides to fill space the easy way, and suddenly the company’s message is legitimized as “news”