More interesting quotes from Hovnanian can be found at the link, but this was the one that mentions SD in particular.
When asked about price reductions in their southern California markets:
“We are, in Riverside County and San Bernardino County definitely having to adjust prices recently, as recent as the last month in that marketplace to keep pace and it is very competitive. As one competitor lowers prices and sucks away all the sales, the other builders then have to react basically it’s becoming little bit of a ratcheting effect. We saw the exact same thing in San Diego.”
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