If you are a bear, the only way you can spin the numbers is argue the trend won’t continue. Seasonally adjusted numbers allow apples-to-apples comparisons between months by factoring out noise that otherwise would make it look like happy times are here again every holiday season and the end of the world every January. It’s the same reason Rich posts both the raw numbers and seasonally adjusted data on this site.
Minimally, pretty much all the economic data coming out right now is good. Recoveries can falter, but overall things really are looking up.