[quote=UCGal]I use the following criteria –
– Is it under (or not much above) $10 at costco?
– Does it have one of those wine spectator wine advocate placards giving it a 90+ rating?
– Is it a type I like? (I don’t really like Malbecs, Reislings, and a few others. Just a preference thing. Tend to stick to cabs, chards, and sauv blanc.)[/quote]
Wow, you have almost the exact opposite taste in wine I do! Love Malbecs and Resilings. I used to be a big Pinot Noir fan, but the “Sideways” effect drove prices up.
For me, the “Decent” price point is around $20-30 at full price, which usually puts it around $15 at Costco. With some exceptions, quality does seem to improve noticably as you move from $5 to $10 and from $10 to $20 (although obviously there are stinkers at that price), but beyond the $20 price point it’s more about getting lucky or finding a great recommendation than anything else.